CRM and Digital Marketing Executive

Job Summary:

We are looking for a proactive and data-driven CRM Executive to manage, analyze, and optimize customer relationships through effective use of CRM platforms and marketing automation tools. The CRM Executive will play a key role in enhancing customer engagement, improving retention, and driving revenue through personalized communications and data insights.

Key Responsibilities:

CRM Management & Campaign Execution:

• Manage day-to-day operations of the CRM system.

• Ensure all communications are aligned with brand guidelines and deliver personalized customer experiences.

Data Analysis & Reporting:

• Generate reports and insights to support business decisions and identify opportunities for improvement.

• Maintain clean, accurate, and up-to-date customer data in the CRM system.

Customer Retention & Engagement:

• Work with marketing and sales teams to create customer journey maps and enhance user experience.

• Sharing of company collaterals and festive posters internally and with client to maintain professional relationship.

Collaboration & Integration:

• Collaborate with the digital marketing, sales, and product teams to ensure consistent messaging and integration between CRM and other channels.

• Coordinate with the tech team and other teams to ensure CRM data sync with ISO audits, CMMI audits, websites, and social media platforms.

Additional Proficiencies 

• Creating visual designs for print and digital media

• Collaborating with clients and decision-makers to understand project requirements

• Designing brand kits to ensure branding consistency

• Using design software to produce visually appealing designs

• Creating visual elements like logos and illustrations

• Revising designs based on client feedback

• Well versed in PowerPoint and excel 

• Fair understanding of content creation

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.

• 1–2 years of experience in CRM, or customer retention roles.

• Hands-on experience with CRM and automation tools (e.g., Oddo, Salesforce, HubSpot, Zoho, or similar).

• Strong analytical skills and proficiency in Excel/Google Sheets and presentation making skills.

• Excellent communication, attention to detail, and project management skills.